SPRING in the air.
SPRING Milano took root in the Fall Winter of 2017, although the seed was sown by CEO Isabelle Harvie-Watt considerably earlier than that, adding vision and drive to a logical development in the growth of the company already counting impressive businesses in London and New York.
Spring was the brainchild of Mark Loy & Simon Powell, who opened the doors to a studio in Spring Place, Kentish Town London, almost 20 years ago. London's most notable photographers have shot campaigns and editorial in the now renowned Studio complex, for clients including Tom Ford, Louis Vuitton, Diesel & Mulberry.
As both the Studio business, and a Creative Agency took shape,so too did the ambition, and the logical next development was a structure offering all the same services and advantages, but on a bigger scale.
New York, was the objective, and ove the past years the phenomenal Spring Studios building in Tribeca, has entered the scene as a go-to facility for producers of fashion and luxury brand photography, runway shows and events, as well as hosting landmark events such as Robert De Niro's Tribeca Film Festival.
The state of the art Studio occupies a piece of prime real estate on St.John's Lane, just across Canal Street in Manhattan, and offers a stand out alternative to the staples of Pier 59, Milk, Super studio and others in Manhattan.
I've had the pleasure of shooting on several occasions at Spring with Bottega Veneta, notably with Art & Commerce video star, Gordon Von Steiner, who squeezed every drop of creative potential out of Spring Studios for Cruise and Early Fall Collection videos.
The Milano operation is already flying high on the back of the Creative Agency output, providing tailor made communications packages and Social Media strategies for a number of exacting local clients.
Things can only grow, and a the commitment to raising the profile of some extraordinary local talents will underpin the host of project in the pipeline. Milano as a cool and cost effective destination in firmly on the European production map.
The Green Room
Thoughts on business, creative ideas and environmental P&L.