"Make it simple, but significant." DON DRAPER, Mad Men.
AngusmacTV is the professional website of Angus James MacDonald, a creative producer
dedicated to transforming brand stories and social values, into lasting visual impressions .
Whatever the project, my focus, if not obsession, has been to consider the audience as
intelligent people rather than sales figures, and so place emotional integrity a the heart
of every photo video and soundbite, however commercial the context.
Is all around us. It's the street as drama, lifestyle and user experience. The people, places
and things we live, love and tweet. The stories we share - snapshots and emotions which
definine who we are. The art of engagement is slow sweet seduction, teasing curiosity and
never letting the magic fade away.